FASHION E-COMMERCE BUSINESS ARCHITECTURE

Plan that evolve businesses.
Business Sales Infrasructure

Blueprint that analyse overall aspects of sales which determines what to sell, at what price to sell, the quantities to be sold, the quantities to be made, where to sell and most importantly how to sell. In order to achieve targeted Revenue

Business Turn-Over Plan

Created completely on the basis of data analytics, it forms roadmap for the brand that has to be followed to reach the set revenue target

Launch Plan

Launch of the brand is the most important aspect since it sets the tone for the brand in the long run. The timeline, brand identity, price points, initial catalog all contribute in creating the right base for the brand and hence have to be meticulously planned to give the brand the right start.

Sampling & Production Time-Table

SAPTT defines timelines of deliverance of deliverables such as Tech-packs, Sample Development, production etc. at the end of both entities to ensure timely execution of the BTP and Launch Plan.

DESIGN NEURO ANALYSIS D.N.A

BRAND IDENTITY

Brand identity is how a business presents itself to, and wants to be perceived by, its consumers. We need to look into what the brand stands for, who are our customers the buying behaviour of our customers and tailor make the D.N.A. of the brand which is in line with the market, the customers and our collective vision for the brand

BRAND POSITIONING

Now that we know what our brand stands for we need to look into where our brand stands. The launch itself shall create long term positioning in terms of brand D.N.A. customer perception and recall value

CUSTOMER & DEMOGRAPHIC SEGREGATION

If you don't know your customers, you don't have a brand. To know what to sell, we need to know who to sell, segmentation of demographics and customer segregation help us achieve it and align our vision with the current requirement of targeted audience and market.

COMPETITION MAPPING

You know your customers, You know your competitors knowing either one does not helps. As much as your want to learn about customer its even more important to know your customers because you always have to be ahead of the competition, you always have to create products better than your competition

D.O.C.S

Journey of The Brand

DESIGNING

Inspiration
Rendering
Tech-packs

OPERATIONS

Cataloging Photoshoot
Inventory updation
Visual Merchandising

CONSULTANCY

Omni Channel Retail International Expansion
Celebrity Endorsement

STRATEGY

Marketing Plan
Branding
Funding
Merger & Acquisition

BRAND PERFORMANCE & REVENUE ANALYSIS

BRAND PERFORMANCE MATRIX

Constant evaluation of brand performance, inference about the relationship between our selling strategies and their effect on sales. Analysis of various matrix such as sales, conversion ratio, rate of sales etc. All mapped in graphs, charts which are discussed every 30 to 45 days to ensure optimize sales at all levels.

CATALOGUE SPECIFIC TURNOVER

To track the catalogue performance basis the turnover, sell through, Style grading, replenishment and visibility to get better understanding of how our customers are reacting to our brand. these inferences would path the way forward which we would align in-line with market's response to the brand. In order to plan how we move forard with the brand in terms of catalogue, styles, sales, replenishment, target sell through etc.

INVENTORY ANALYSIS & REPLENISHMENT

Constant evaluation of brand performance, inference about the relationship between our selling strategies and their effect on sales. Analysis of various matrix such as sales, conversion ratio, rate of sales etc. All mapped in graphs, charts which are discussed every 30 to 45 days to ensure optimize sales at all levels.

SKU GRADING

To track the catalogue performance basis the turnover, sell through, Style grading, replenishment and visibility to get better understanding of how our customers are reacting to our brand. these inferences would path the way forward which we would align in-line with market's response to the brand. In order to plan how we move forard with the brand in terms of catalogue, styles, sales, replenishment, target sell through etc.